The Best B2B Marketing Blog

A New Model to Solve B2B Marketing Attribution Challenges

meghan@conveyormg.com (Meghan Cintorino) — Thu, 05 Mar 2026 16:46:02 GMT

We’ve known the challenges of marketing attribution in B2B for a while: long sales cycles with too many buyers and too many touchpoints make for a very messy model.

But now, we layer on new levels of complexity: a shift in buyer education off-site, tightening online privacy protections, and a new Wild West of AI transforming search behavior.

Measurement is getting spicy. But, let’s be honest: attribution was always at least partially wrong. We just pretended it wasn’t because we needed something to prove marketing performance.

And it was acceptable—as long as the trends were consistent.

But now, the cracks are showing.

Marketing as Your Business OS: Aligning Strategy & Growth

jason@conveyormg.com (Jason Johnston) — Thu, 08 Jan 2026 16:06:02 GMT

The biggest problem in most companies isn’t data, talent, or strategy; it’s fragmentation. Every department optimizes for its own scorecard, and no one owns the connective role that brings it all together.

In 2026, that job belongs to marketing.

The New Thought Leadership Trend: Real Authenticity

stephanie@conveyormg.com (Stephanie Stocker) — Wed, 12 Nov 2025 17:03:04 GMT

People are used to “one-on-one” TikTok-style education and sick of AI-generated corporate drivel.

In B2B marketing, that means we need to cut the performative LinkedInfluencing (gag) and start listening to the quiet team members doing the actual work; people with real expertise worth sharing.

If you know how to turn your expertise into authentic content that connects instead of just talks at people, you’ll start building trust long before the first sales touchpoint.

Here’s where we’re seeing the shift in B2B marketing conversations, and how we’ve adapted to it.

Meet the New B2B Marketing Funnel (It’s Not Dead!)

meghan@conveyormg.com (Meghan Cintorino) — Thu, 09 Oct 2025 16:30:00 GMT

The traditional B2B marketing funnel isn’t dead, but the buzzards are taking bets. Really, the top is stretching (and drifting away from you, the brand owner), the middle is shrinking, and way down at the bottom, buyer intent is arriving late to the party, fully briefed and ready to go.

So…how do you influence buyer behavior now?

In this post, I’ll theorize a revised funnel, explore some industry-specific nuances, and break down how all of this is going to impact marketing attribution and reporting. (Spoiler alert: you better get comfy with gray areas.)

Conveyor Marketing Group’s Survey of B2B Marketers Reveals Small to Mid-Sized Companies Lead the Pack in AI Knowledge and Success

Conveyor Marketing Group — Tue, 17 Jun 2025 13:26:38 GMT

90% of B2B Marketers are Using AI Tools, but Only 29% Rate their Use of AI as Better Than Average

Philadelphia, PA, June 17, 2025 -- Conveyor Marketing Group, a strategic digital marketing agency that drives measurable results, today released its “How AI Will Define B2B Marketing Success in 2030” report, providing insights into the AI adoption and knowledge trends and challenges B2B marketers across various industries and company sizes are experiencing. The study highlights how AI is quickly becoming a foundational part of the B2B marketing toolkit and the growing role it will have over the next five years.

6 Lead Generation Strategies for Manufacturing Companies

alexis@precisionmarketinggroup.com (Alexis Silvers | Account Manager) — Thu, 05 Jun 2025 16:50:16 GMT

Are you keeping pace with your competitors when it comes to lead generation for manufacturing companies? Or better yet, are you getting ahead of them when it comes to securing customers?

If your manufacturing company is asking these questions, you’re not alone. In fact, it may explain why, according to a CMO Survey, digital marketing spending is expected to increase by 12.7% over the next 12 months. This may not come as a surprise, given the low cost of generating online leads.

And when you consider how 8.9% of manufacturing company budgets are already dedicated to marketing, it’s easier to see just how much that 10% will increase. Those precious marketing dollars will go farthest when they’re invested in strategies that help your company differentiate from — and ultimately surpass — the competition.

The good news? Staying ahead of your manufacturing competitors isn’t as hard as you might think, especially when it comes to lead generation and new sales. It doesn’t require deep pockets or an extensive staff to outrun your competitors in the area of online lead generation. With the right strategies in place, your leads (and customers) can grow substantially.

Before we dive in, here’s a refresher on why manufacturers must incorporate newer, better lead generation strategies:

5 Steps for Creating Compelling Manufacturing Case Studies

alexis@precisionmarketinggroup.com (Alexis Silvers | Account Manager) — Tue, 27 May 2025 13:00:00 GMT

Writing a good case study for a manufacturing audience takes more than just listing results. A convincing asset that builds trust and converts leads should include:

Dive into these five steps—with examples—to whip up a solid case study that sells buyers on your solution.

AI-Driven Marketing for Manufacturing: Strategies for 2025 and Beyond

alexis@precisionmarketinggroup.com (Alexis Silvers | Account Manager) — Thu, 22 May 2025 16:25:00 GMT

Artificial Intelligence (AI) is transforming how manufacturing companies approach marketing. AI has emerged as a transformative force in marketing manufacturing companies. In the same way machine algorithms are used to predict mechanical malfunctions or streamline repetitive tasks on the shop floor, AI can be key to a manufacturing company’s digital marketing success.

By using “intelligent” tools to make cognitive-like decisions based on available data, your manufacturing business can tap into a number of growth opportunities.

How Strong Marketing Operations can Boost ROI

meghan@conveyormg.com (Meghan Cintorino) — Tue, 13 May 2025 14:26:56 GMT

In B2B marketing, a strategy is only as effective as the systems that support it. That’s where Marketing Operations (MOPs) steps in—quietly powering the campaigns, technologies, data and team workflows that drive business results.

As AI tools expand what’s possible, the operations behind them become even more critical. But while automation can accelerate your work, it can’t replace the strategic oversight and cross-functional alignment that a MOPs team delivers.

In this post, we’ll unpack what marketing operations really are, the problems they solve, how to build a high-performing MOPs strategy and the metrics that prove its value.

6 AI-Driven RevOps Solutions to Accelerate Enterprise Growth

meghan@conveyormg.com (Meghan Cintorino) — Wed, 07 May 2025 05:00:00 GMT

Revenue Operations (RevOps) has evolved from a niche concept into a mission-critical function for modern enterprises. By aligning sales, marketing, and customer success teams under one unified strategy, RevOps aims to drive revenue growth through operational efficiency, data clarity, and seamless collaboration. But in today's fast-paced landscape, manual processes and disconnected systems can no longer keep up.

Enter AI. It’s transforming RevOps by providing smarter insights, streamlining workflows, and empowering teams to make faster, more informed decisions.

In this blog, we'll explore six powerful RevOps solutions that leverage AI to help your enterprise scale effectively and sustainably. We'll also provide practical tips for implementation, so you can start optimizing your revenue engine today.

Contents

1. Centralized Data Management with AI-Powered Data Integration
2. Sales and Marketing Alignment with AI Content and Lead Scoring
3. Revenue Forecasting and Predictive Analytics with AI Models
4. Process Automation and Workflow Optimization with AI Bots
5. Customer Lifecycle Optimization with AI Customer Success Tools
6. Performance Metrics and Continuous Improvement with AI Dashboards
AI-Driven RevOps Solutions Highlight: Clay
Limitations of AI RevOps Solutions
Discover the Difference a Trusted RevOps Partner Makes